Hey there!

I'm Veeny

A product designer based in New Jersey with experience delivering end-to-end UX designs for software products.

At the core of my work is a passion for design strategy — making intentional, informed choices that align user needs, business goals, and system constraints. Whether I'm mapping workflows, designing interfaces, or facilitating UX critiques, I aim to create clarity and momentum across teams.

What sets me apart?

🎯 
I design with strategy, not style
My approach is rooted in purpose. I practice design strategy to align user needs with business goals — asking the right questions, uncovering edge cases, and designing solutions that are not only beautiful, but measurable and scalable.
🔍
I bring clarity to complexity
I love untangling messy workflows, simplifying decision trees, and organizing information so users always know what to do next. From structure to microcopy, I believe clarity is one of the most powerful UX tools we have.
🤝
I build brigdes, not silos
Great products are team efforts. I collaborate closely with PMs, engineers, and fellow designers — sharing clear documentation, giving thoughtful feedback, and creating space for collective problem-solving.

My values

  • 👤

    People-first always
    I create with empathy and honesty.

  • 🤓

    Clarity is kind
    The best experiences are intuitive and friction-free.

  • 💡

    Design for strategy
    Every visual decision should serve a larger purpose.

  • 💫

    Less, but better
    ‍    Simplicity is a strength, not a shortcut.

  • 🤔

    Curiosity drives growth
    I stay open, ask why, and explore the edges.

Want to get in touch?
Drop me a line!

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veeny bhatt
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